Today, Talonggo opens up a new category called "Beso-Beso". What is beso-beso?

Simply put, beso-beso refers to the kisses exchanged during social functions. Pleasantries regardless of sincerity make up this Ilonggo phenomenon.

Let's face it. Ilonggos like to party. They like to see and be seen in parties. All the more, they like the idea of having their names splashed in the papers as having attended the latest "in" function.

Okay. Let's stop here and quit blowing the Ilonggos' cover.

After all, public fascination for Ilonggos' or Negrenses' haut monde has always been strong. Whether the cause of this has been by accident or design, that there is a lively inquisitiveness about the lifestyle of Negrenses, Ilonggos, and Talonggos is undeniable.

This is why Edouard Lacson Garcia's "Sweet and Sour" in the Visayan Daily Star and John Castigador's column in the Iloilo papers are the most read. All of these find its beginnings way back to the 1930s when the Negros Chronicle would publish who was in attendance at the most recent baile, despedida, boda, debut, baptism, benefit dance, and operetta.

Given this, it is of little wonder then that Maurice Arcache (another Talonggo) is the high-priest of the social chronicle.

Ay ambot na lang mga palangga!