The identity of a nation, a people, rests on how history has shaped, and continues to shape them. Without an anchor into the roots of generations past, a people may forget who they are, and what destiny their ancestors had in their hearts to build. In the onslaught of a global era, never has this concern become more urgent.

Of late, there seems to be a trend of going back to one’s roots, one's origins if only to pick up the correct bearings. Men and women are learning that chasing after the trends, chasing after the fickle fads that modern times present us, is pure folly.

That is why definitive art — works of art that are crafted to define, remind us of our identity, are welcome time capsules that will help the new generation understand their past, in order to understand their predilections in the present.

Enter Pureza, a movie by Jay Abello which I described some time ago with these lines:

The Power Of A Great Story : For close to 40 years, the definitive story of sugar as an industry was contained in a book by Carlos Quirino, entitled History of the Philippine Sugar Industry (1974). What excites us today is the potential of PUREZA to be the definitive film which encapsulates the story of the stakeholders of the sugar industry. — Lloyd Tronco


More than the story of the stakeholders of the sugar industry, Pureza may well define the Negrense story. Much of who the Negrense is, is tied up in the sugar trade.

Pureza has the potential to remind us of who we are as the people of Negros Occidental.
“PUREZA: The Story of Negros Sugar” is now available on DVD at 
The Negros Showroom in Lacson Street, Bacolod City.


Negros Island.  The SWEET Spot of the Philippines.